Crystal Magazine Jul 09, 2025
Moneythor Launches AI Suite to Deliver Deep Banking
Moneythor, the world-leading personalisation platform for banks - whose Middle East operations are headquartered in Dubai - today announced the launch of its AI Suite, to enable banks to build deeper and profitable relationships with their customers.
The suite permits banks to leverage the full potential of their data to deliver experiences which resemble those of popular technology and media apps in terms of personalization, proactivity and engagement - a challenge which many of the region’s banks are currently struggling to deliver in practice.
According to global research from Fintech Futures amongst banking and fintech decision-makers across the globe, only 23% of financial institutions would describe their acquisition approaches successful, nearly half (49%) admit that their current technology solutions are unable to provide engagement post onboarding, while a staggering 15% of newly acquired customers drop-off after the first 3 months.
Martin Frick, Moneythor’s CEO, explains that Moneythor’s new AI suite will squarely address the challenges facing banks to deliver deeper customer engagement.
“Specific, built-for-purpose AI is fundamental to the delivery of deep banking experiences; namely, hyper-personalisation, anticipation, and a proposition that extends beyond traditional financial offerings. And with respect to the latter, the opportunity is particularly compelling. Banks are, literally, at the intersection of people’s daily lives; whether around routine transactions or once-in-a-lifetime ones. Each provides an opportunity to connect with an additional service, or a complementary brand . . . . even beyond the finance space.”
“Moneythor has been applying technologies such as big data, machine learning and AI to support the delivery of more personalised, predictive banking experiences for more than 13 years. Our new AI suite builds upon this ‘muscle memory’ with the addition of generative, conversational and agentic AI capabilities.” adds Martin
Specifically, Moneythor’s AI suite will enable banks to intuitively develop, test, deploy and adapt personalised customer content and recommendations, ‘on the fly’ by integrating with any (or multiple) Large Language Models (LLM), without the requirement to train each one separately. Resulting campaigns are not only deeply personalised, but self-adapting – thanks to the incorporation of Agentic AI – enabling them to adjust and respond to individual customer situations in real time.
Moneythor counts 12 of the Middle East’s leading banks as customers, including 2 of the top 3 financial institutions in the region.
Martin goes on to explain that, in markets such as the Middle East (and others) where the typical customer holds multiple bank accounts, the delivery of deep banking now represents a vital differentiator.
“The UAE’s proliferation of high-net-worth individuals, together with a growing international community – expats now account for nearly 90% of the region’s population - represent a particular challenge for banks to differentiate themselves and build loyalty. Such individuals typically hold multiple bank accounts, and their expectations from technology – and AI, in particular – to deliver a seamless, completely personalised experience are completely unprecedented. If a bank fails to meet these expectations, it becomes extremely difficult to engage and develop meaningful relationships with such customers. Our own research confirms, for instance, that 15% of newly opened accounts remain dormant after the first 3 months, while ‘strengthening digital engagement’ represents one of the sector’s biggest challenges,” he says.
“Deep Banking offers the potential to extend the relationship beyond that of traditional finance incorporating incentives, gamification and rewards based on specific behaviours or decisions. These could be based on personal financial management (adhering to a self-defined spending or savings schedule, for instance), to a range of other issues such environmental consideration or financial education. This is the ultimate promise of Deep Banking, relevant, personalised and timely information, that fuels an ongoing relationship between the client and the bank.”
“The launch of our AI suite is a direct and practical response to this opportunity, enabling banks to rapidly transform their customer experience into something that resembles the type of consumer or lifestyle app that they are familiar and comfortable with. This is the promise of deep banking. While few would question its potential, our AI suite can make deep banking a reality, at a time when customer expectations have never been higher.”
