Crystal Magazine Jul 14, 2025
Sharaf DG Opens Largest Electronics Destination at Reem Mall, Abu Dhabi
On July 10th, Sharaf DG, one of the region’s leading electronics retail brands, officially opened its newest and largest store in Abu Dhabi at Reem Mall. Spanning approximately 36,018 square feet, the new branch is the company's biggest in the capital, featuring 34 dedicated brand zones for leading electronics names, along with extensive space for showcasing the latest smartphones, laptops, and home appliances.
This expansion underscores Sharaf DG’s commitment to delivering a comprehensive electronic shopping experience, where smart retail technologies and advanced services come together under one roof—at the most competitive prices.
The new store boasts several standout features, including a spacious layout, exceptional product display, and immersive brand experiences from major names like Apple, Samsung, LG, and more. Customers can freely explore and test products before purchasing, with access to over 5,000 products from nearly 350 global brands.
The branch also includes an authorized DG Help Service Center, offering maintenance and technical support for major international brands such as Apple, Samsung, HP, Lenovo, Huawei, and others—making after-sales service more accessible within Abu Dhabi.
This Reem Mall location is Sharaf DG’s 22nd store across the UAE and the 7th in Abu Dhabi, joining other branches at Abu Dhabi Mall, Dalma Mall, Mushrif Mall, Al Wahda Mall, Al Ain Mall, and Al Jimi Mall. The strategic expansion reflects the company’s mission to bring modern technology closer to a wider audience, offering innovative options at competitive prices.
On this occasion, Nilesh Khalkho, CEO of Sharaf DG, expressed his excitement about the new launch:
"The opening of our largest Abu Dhabi store at Reem Mall, covering nearly 36,000 square feet with 34 dedicated brand experience zones, is a testament to our continuous drive for growth and innovation. With over 5,000 products from more than 350 brands, and a wide range of home appliances and televisions, we aim to deliver a truly unmatched shopping experience. Our vision has always been to combine the best prices with exceptional service and the latest in tech—and we’re excited to bring this vision to life in one of Abu Dhabi’s premier shopping destinations."
With over 20 years of growth and success, Sharaf DG has built a strong track record of consistent performance and customer-centric retail innovation. The brand’s early milestones include launching the largest electronics store in Dubai—spanning 55,000 square feet at Times Square Center—which established its leadership in the tech retail space.
Since then, Sharaf DG has achieved numerous milestones, including surpassing one million customers and launching its customer loyalty program, DG Members, which has enhanced customer engagement and retention. The brand has also expanded into promising regional markets such as Oman, Bahrain, Egypt, and more recently Saudi Arabia, where it has opened new branches in Riyadh Gallery Mall and Granada Mall—highlighting its fast-paced growth and commitment to value-driven, innovative retail experiences.
Sharaf DG also collaborates with major government loyalty programs like Fazaa and Esaad, helping make electronics and home appliances more accessible and affordable for customers. In a push for financial flexibility, the company has partnered with fintech platforms like Tabby and Tamara to offer “Buy Now, Pay Later” installment plans spread over four months—ensuring a more convenient and tailored shopping journey.
Sharaf DG’s "Best Price Guarantee" is a core value, promising to match any lower price found for the same product elsewhere, demonstrating their commitment to customer trust and value.
Powered by a specialized and professional team, Sharaf DG continues to lead the electronics retail sector across the region. The new Reem Mall location is expected to further strengthen the brand’s presence and reinforce its role as a trusted partner in digital lifestyle transformation.
