Crystal Magazine Apr 07, 2026
Cruise Saudi Achieves Travelife Partner Status
Cruise Saudi, the Public Investment Fund-owned cruise development entity of Saudi Arabia, has achieved Travelife Partner Status, a globally recognized sustainability certification for tourism organizations.
The certification follows an independent assessment covering key sustainability areas, including environmental management, community engagement, and responsible business practices. It reflects Cruise Saudi’s efforts to integrate sustainability across its operations and shore experience programs, in line with international standards and Saudi Vision 2030 objectives.
“Achieving Travelife Partner Status is an important milestone for Cruise Saudi and reaffirms our commitment to developing a responsible and sustainable cruise sector in the Kingdom. As we continue to welcome international cruise lines and guests, sustainability remains central to how we design and grow our destinations in partnership with local communities,” said Lars Clasen, CEO of Cruise Saudi.
Naut Kusters, Founder and Manager of Travelife for Tour Operators, said: “I am delighted to see sustainability gaining momentum within the tour operator sector. Cruise Saudi’s Partner award will inspire other companies in Saudi Arabia to follow the same path.”
Cruise Saudi’s initiatives include the use of electric and hybrid vehicles for shore transfers, environmentally responsible excursion programs in Red Sea destinations, engagement of local guides and businesses, inclusive tour design, responsible sourcing practices, and sustainability training for staff.
As Saudi Arabia’s cruise industry expands, Cruise Saudi aims to deliver high-quality guest experiences while safeguarding cultural heritage, supporting local economies, and minimizing environmental impact. The Travelife Partner Status strengthens its position as a partner for international cruise lines and global tourism stakeholders.
